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Research papers

Sense and sensibility

This paper highlights the importance of process management and strategic partnership in developing competitive advantage and creating stronger brands. Through a journey into the Portuguese chocolate market, the authors demonstrate the effectiveness...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: Sofia Sedas, Anabela Pratas
Companies: Multivaria - Estudos de Mercado, Lda., Nestlé
March 30, 2003
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Citation

Sedas and Pratas (2003a, March 30). Sense and sensibility . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/sense-and-sensibility-